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Event marketing strategy is a tailor-made plan to promote a brand/product with events as an advertising tool. This includes an in-depth analysis of plans for the brand's presence at events. In order to measure the success of event marketing, the brand impact has to be verified.
An IT service catalog is a subset of an enterprise service catalog and is defined by ITIL, by the book Service Design, to be an exhaustive list of IT-only services that an organization provides or offers to its employees or customers. The catalog is the only part of the Service Portfolio that is published to customers and is used to support the ...
The event manager is the person who plans and executes the event, taking responsibility for the creative, technical, and logistical elements. This includes overall event design, brand building, marketing and communication strategy, audio-visual production, script writing, logistics, budgeting, negotiation, and client service.
There are two types of exhibition catalogue (or exhibition catalog): a printed list of exhibits at an art exhibition; [1] and a directory of exhibitors at a trade fair or business-to-business event. [ citation needed ]
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A statement of work (SOW) is a document routinely employed in the field of project management.It is the narrative description of a project's work requirement. [1]: 426 It defines project-specific activities, deliverables and timelines for a vendor providing services to the client.
With the pandemic in media executives’ rearview mirrors, media trends are still emerging at the speed of sound, and this year’s Variety Entertainment Marketing Summit, presented by Deloitte ...
Event (UML), in Unified Modeling Language, a notable occurrence at a particular point in time; Event (particle physics), refers to the results just after a fundamental interaction took place between subatomic particles; Event horizon, a boundary in spacetime, typically surrounding a black hole, beyond which events cannot affect an exterior observer