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On-hold messaging is a service used by businesses and organizations of all sizes to deliver information to their callers waiting on hold or while they are being transferred. [1] Also called audio marketing, on-hold messaging is a specialist area of marketing and branding. It seeks to represent the personality of a business in the medium of audio.
In 1998, PHMG was founded as PleaseHoldUK in Chester, England.Its office relocated to Manchester in 2000, where the global headquarters has been based since. The agency has rebranded several times. PleaseHoldUK became PH Media Group in 2008, before transitioning to PHMG in 2016. Following significant growth into new territories, the company underwent its most recent
Music on hold or on hold messaging may be played for the caller while the call is on hold, especially if the call has been placed to a customer service center. Alternatives to placing a caller on hold include virtual hold or virtual queuing solutions that allow scheduled or queue-based callbacks to be made to the caller.
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The low costs of electronic communication reduce the cost of displaying online advertisements compared to offline ads. Online advertising, and in particular social media, provides a low-cost means for advertisers to engage with large established communities. [65] Advertising online offers better returns than in other media. [76]: 1