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The International Typographic Style is a systemic approach to graphic design that emerged during the 1930s–1950s but continued to develop internationally. It is considered the basis of the Swiss style .
Typography utilized to characterize text: Typography is intended to reveal the character of the text. Through the use of typography, a body of text can instantaneously reveal the mood the author intends to convey to its readers. The message that a body of text conveys has a direct relationship with the typeface that is chosen.
Armin Hofmann, Poster for Kunsthalle Basel, 1959. Swiss style (also Swiss school or Swiss design) is a trend in graphic design, formed in the 1950s–1960s under the influence of such phenomena as the International Typographic Style, Russian Constructivism, the tradition of the Bauhaus school, the International Style, and classical modernism.
The ATypI (/ eɪ ˈ t aɪ p aɪ /) [1] or Association Typographique Internationale (the International Typography Association) is an international non-profit organisation dedicated to typography and type design. The primary activity of the association is an annual conference, held in a different global city each year.
The International Typographical Union (ITU) was a North American trade union for the printing trade of newspapers and other media. It was founded on May 3, 1852, in ...
The International Society of Typographic Designers (ISTD) is a professional body run by and for typographers, graphic designers, and educators. The society has an international membership and its aims are to establish and maintain standards of typography and to provide a forum for debate.
In typography, the Vox-ATypI classification makes it possible to classify typefaces into general classes. Devised by Maximilien Vox in 1954, it was adopted in 1962 by the Association Typographique Internationale (ATypI) and in 1967 as a British Standard, as British Standards Classification of Typefaces (BS 2961:1967), [1] which is a very basic interpretation and adaptation/modification of the ...
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