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Levi Strauss & Co. (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS) is an American clothing company known worldwide for its Levi's (/ ˈ l iː v aɪ z / LEE-vyze) brand of denim jeans.It was founded in May 1853 [2] when German-Jewish immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, to open a West Coast branch of his brothers' New York dry goods business.
Clothing sizes are the sizes with which garments sold off-the-shelf are labeled. Sizing systems vary based on the country and the type of garment, such as dresses , tops , skirts , and trousers . There are three approaches:
The product should not be labelled with the average body dimension for which the garment was designed (i.e., not "height: 176 cm."). Instead, the label should show the range of body dimensions from half the step size below to half the step size above the design size (e.g., "height: 172–180 cm.").
The Levi's Corporation also introduced a slim boot-cut fit known as 517 and 527. The difference between the two is that the 517s sit at the waist line and the 527s sit below the waist line. Later, Levi's would develop other styles and fits such as the loose, slim, comfort, relaxed, skinny, and a regular fit with a tapered leg.
Levi Strauss (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS; born Löb Strauß, German: [løːp ˈʃtʁaʊs]; February 26, 1829 – September 26, 1902) was a German-born American businessman who founded the first company to manufacture blue jeans. His firm of Levi Strauss & Co. (Levi's) began in 1853 in San Francisco, California. [1] [2]
Carpenter jeans are usually made of denim or canvas, and colors may vary; brown and blue are popular colors.A 'hammer loop' is usually located on the left leg; although this was originally designed with the intention of allowing carpenters to carry tools without the need for a tool belt, [1] most carpenters do not use the loop, because the hammer often falls out or bangs around the leg. [2]
Sizes follow the misses' standard and are marked with a P, as in 10P. Junior petite For very short women with average busts and fairly straight bodies. Size may be denoted as "5JP" or as "5P". Women's petite For larger, shorter women, sometimes with lower bust lines. Sizes are marked the same as women's with a P, as in 20P. Young junior
A Sears brand-awareness survey determined that by 1973, the Toughskins had become better known by mothers than the Levis brand, already a century old at that time. [1] Toughskins had reinforced knees for longer wear. They came in slim, regular, and husky sizes and were a blend of Dacron Type 59 polyester, DuPont 420 nylon, and cotton.