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Pink (stylized PINK) is a lingerie and apparel line by Victoria's Secret, a former subsidiary of L Brands, targeting younger women than their main line. The target demographic skews younger from teenage girls (13-18) to young adult women through their mid-twenties (18-25). [ 1 ]
Victoria's Secret is an American lingerie, clothing and beauty retailer. Founded in 1977 by a Stanford graduate student and his wife, Roy and Gaye Raymond, [5] [6] the company's five lingerie stores were sold to Les Wexner in 1982. [7]
On June 12, 1977, [2] Victoria's Secret was founded by Roy and Gaye Raymond [6] in Delaware. [7] Raymond opened the first Victoria's Secret store at the Stanford Shopping Center in Palo Alto, California. [8] Raymond was inspired to start Victoria's Secret after feeling embarrassed purchasing lingerie for his wife in a department store.
“Sexiness can be inclusive,” Greg Unis, brand president of Victoria’s Secret and Pink, the company’s sub-brand targeting younger consumers, told investors on Oct. 12.
Luscious Pink: 2008–present Luscious Pink: Deluxe Edition: 2009–present Forever: 2009–present M: Ultra Pink: 2009–present Lollipop Bling (Ribbon, Mine Again, Honey, That Chick) 2010–present Lollipop Bling Splash Remixes (Never Forget You,Vision of Love,Inseparable) 2011–present Dreams: 2013–present Wanderlove: Carmindy: Makeup ...
IN FOCUS: The Victoria’s Secret Fashion Show has returned after a five-year hiatus. The outfits are less skimpy and the slogan is more empowering but how much has this catwalk extravaganza ...