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Monogram is an American brand and former manufacturing company of scale plastic models of cars, aircraft, spacecraft, ships, and military vehicles since the early 1950s. The company was formed by two former employees of Comet Kits, Jack Besser and Bob Reder.
Model Products Corporation, usually known by its acronym, MPC, is an American brand and former manufacturing company of plastic scale model kits and pre-assembled promotional models of cars that were popular in the 1960s and 1970s. MPC's main competition was model kits made by AMT, Jo-Han, Revell, and Monogram.
Roth's Web site reports that in 1963 Revell paid Roth 1 cent for every one of his model kits sold, totaling $32,000. [16] [17] In the early-to-mid-1960s, slot car racing became a fad, and like many other companies, Revell attempted to enter the fray by using its plastic model car bodies with mechanicals underneath—fit for the track.
With the hiring in 1952 of salesman John Cuomo (1901–1971), the company began the manufacture of its own line of plastic model kits, efficiently marketed with a skeleton staff. [3] The target market were young hobbyists, similar to the kits of the rival companies, Monogram and Revell.
Plastic Model & Tool Catalog 2015 , Magazine Daichi, April 2015; Lune, Peter van. "FROG Penguin plastic scale model kits 1936 - 1950". Zwolle, The Netherlands, 2017, published by author ISBN 978-90-9030180-8
In the September issue, it was listed as for sale, with a price of US$7000; usual for a used custom car was $2000 to $3000. [22] In 1966, "Uncertain T" was offered as a Monogram model kit. [23] Around 1970, the car, then painted metallic gold, was sold to a California resident. Ownership could not be established, and in 2003 was still unknown. [24]