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Paul Felix Lazarsfeld (February 13, 1901 – August 30, 1976) was an Austrian-American sociologist and mathematician. The founder of Columbia University 's Bureau of Applied Social Research , he exerted influence over the techniques and the organization of social research .
In 1944, Paul Lazarsfeld contacted McFadden Publications in regards to his first book, The People's Choice. The two collaborated forming a mutually beneficial partnership in which Macfadden saw a way to financially profit from advertising to the female population and Lazarsfeld saw a way to gain more information on social influence.
Paul F. Lazarsfeld Center for the Social Sciences The Lazarsfeld Center, the oldest of the ISERP centers, is the catalyst for new research through its sponsorship of workshops, seminars, and conferences. The center is well known for playing a central role in the development of social network analysis and relational sociology.
The Bureau's first director was Austrian sociologist Paul Lazarsfeld. The project took on permanent form as the Office of Radio Research, moving to Columbia in 1939. It was renamed the 'Bureau of Applied Social Research' in 1944. [1]
Managed by Paul Lazarsfeld, Austrian émigré psychologist, the program was overseen by Hadley Cantril, Princeton psychologist, and Frank Stanton, director of research at CBS. The program was designed by Cantril and Stanton to determine why people listened to radio.
Paul Lazarsfeld and Elihu Katz proposed the two-step communication flow and the notion of opinion leadership at that time, following a presidential election. Nowadays, it is a form of marketing ...
In the 1940s, sociologists Paul Lazarsfeld and Elihu Katz put forward the theory of opinion leadership and the two-step flow of communication, with the idea that instead of persuading a large ...
This theory was first introduced by sociologist Paul Lazarsfeld et al. in 1944 and elaborated by Elihu Katz and Lazarsfeld in 1955. [ 1 ] The multi-step flow theory offers a larger range of interaction between opinion leaders, information sources and audiences than the two-step model, which argues that information flows from mass media directly ...