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A model of St Paul's Cathedral in London can be seen in Lego land Windsor. It is made of thousands of Lego bricks. The rotating model of the London Eye in the background is also made of Lego bricks. In the late 1990s the Lego Group brought out a series of new and specialized ranges aimed at particular demographics.
The first ever film about Lego is shot. The photographer is Christian Lund, and the film is black and white with no sound. 1953: Automatic Binding Bricks are renamed Lego Mursten, or "Lego Bricks." First baseplates are created. Godtfred Kirk Christiansen creates "system of play" that leads to the formation of Lego sets. [2] 1954:
Since 2008, LEGO has had a program titled “LEGO Ideas” where netizens can pitch sets, which, if they get enough votes, end up being made into real sets, with the idea creator getting a 1% royalty.
Logo used for Lego video games. Since 1995, numerous commercial video games based on Lego, the construction system produced by The Lego Group, have been released.Following the second game, Lego Island, developed and published by Mindscape, The Lego Group published games on its own with its Lego Media division, which was renamed Lego Software in 2000, and Lego Interactive in 2002.
An aerial view shows the new design, a 492ft character breaking through a wall of bricks, with the words “90 years of play” at the bottom – a nod to Lego’s inception in Billund, Denmark ...
"Lego" is commonly used as a mass noun ("some Lego") or, in American English, as a countable noun with plural "Legos", to refer to the bricks themselves, [83] but as is common for trademarks, Lego group insists on the name being used as an adjective when referring to a product (as in "LEGO bricks").
Lego is a shortened form of the Danish word Leg godt, meaning "play well". [12] The company eventually became known as The Lego Group. [ citation needed ] Years later, he said, "Not until the day when I said to myself, 'You must make a choice between carpentry and toys' did I find the real answer."
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