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ResultSource is a San Diego–based book marketing company that conducts "bestseller campaigns" on behalf of authors. [1] The company states "We create campaigns that reach a specific goal, like: 'On the bestsellers list', or '100,000 copies sold'." [1] For example, for a negotiated fee ResultSource will guarantee that a book becomes a ...
We hear about small business marketing and branding all of the time. "This company has a strong brand, that company has a fuzzy brand." "This company has a strong brand, that company has a fuzzy ...
Digital marketing planning is a term used in marketing management. It describes the first stage of forming a digital marketing strategy for the wider digital marketing system. The difference between digital and traditional marketing planning is that it uses digitally based communication tools and technology such as Social, Web, Mobile ...
Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.
Marketing activation is the execution of the marketing mix as part of the marketing process. The activation phase typically comes after the planning phase during which managers plan their marketing activities and is followed by a feedback phase in which results are evaluated with marketing analytics.
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