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In an attempt to reclaim the names of popular IKEA products, the Swedish tourist board launched a campaign, Discover the Originals, matching them to their namesakes back in 2022. IKEA-themed road trip
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IKEA (/ aɪ ˈ k iː ə / eye-KEE-ə, Swedish:), is a multinational conglomerate founded in Sweden [6] [7] that designs and sells ready-to-assemble furniture, household goods, and various related services.
The IKEA Catalogue (US spelling: IKEA Catalog; Swedish: Ikea-katalogen) was a catalogue published annually by the Swedish home furnishing retailer IKEA. First published in Swedish in 1951, [ 1 ] the catalogue was considered to be the main marketing tool of the company and, as of 2004, consumed 70% of its annual marketing budget. [ 2 ]
An IKEA Billy bookshelf. Billy (stylised as BILLY) is a bookcase sold by the Swedish furniture company IKEA. It was developed in 1979 by the Swedish designer Gillis Lundgren, and IKEA have sold over 140 million units of the bookcases worldwide. Its popularity and global spread has led to its use as a barometer of relative worldwide price levels.
Bench desk; Bible box; Bonheur du jour; Bureau à gradin; Bureau brisé; Bureau capucin; Bureau Mazarin; Bureau plat, see Writing table; Butler's desk; Campaign desk; Carlton house desk; Carrel desk; Cheveret desk; Computer desk; Credenza desk; Cubicle desk; Cylinder desk; Davenport desk; Desk and bench; Desk on a chest; Desk on a frame ...
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