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Amazon changed its policy of allowing anonymous reviews to one which gave an online credential to reviewers registered with Amazon, although it still allowed them to remain anonymous with pen names. In April 2010, British historian Orlando Figes was found to have posted negative reviews of other authors' books. [ 360 ]
Consumer Reports is a United States-based non-profit organization which conducts product testing and product research to collect information to share with consumers so that they can make more informed purchase decisions in any marketplace.
Abuses akin to ballot stuffing of favourable reviews by the seller (known as incentivized reviews), or negative reviews by competitors, need to be policed by the review host site. Indeed, gathering fake reviews has become big business. [2] In 2012, for example, fake book reviews have been revealed as significantly affecting ratings on Amazon.
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Consumer Reports (CR), formerly Consumers Union (CU), is an American nonprofit consumer organization dedicated to independent product testing, investigative journalism, consumer-oriented research, public education, and consumer advocacy.
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The Center for Organizational Research and Education (CORE), formerly the Center for Consumer Freedom (CCF) and prior to that the Guest Choice Network, is an American non-profit entity founded by Richard Berman. It describes itself as "dedicated to protecting consumer choices and promoting common sense." [2]