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Simplii Financial was established following CIBC and the supermarket chain Loblaw Companies mutually deciding to end their 20-year joint venture of providing consumer banking services under the President's Choice Financial brand. [4] [5] As a completely online banking service, Simplii Financial has no branch locations.
Within Canada, Amicus Bank was primarily responsible for operating President's Choice Financial's retail banking operations, excluding credit cards. Amicus Bank briefly provided services under its own name through Bell Sympatico's portal. It also took on the operation of non-branch automated banking machines (primarily stand-alone ABMs at ...
All PC Financial mortgages, loans, investments, and bank accounts were transferred to CIBC's new direct banking brand Simplii Financial effective November 1, 2017. [7] PC Financial's credit card and insurance products were unaffected by the decision, and continued to be offered by subsidiaries of Loblaw Companies. [ 8 ]
If a consumer reports the fraud within two business days, they are typically only liable for up to $50 of the stolen funds. After that, the liability can increase to $500 if reported within 60 days.
Simplii Financial: a direct banking subsidiary established in 2017 after CIBC and Loblaw mutually ended their joint venture to provide consumer banking products under the President's Choice Financial brand. All PC Financial bank accounts, loans, and investment products were transferred to Simplii beginning November 1, 2017. [32]
Here’s What Investors Need to Know About Canadian Imperial Bank of Commerce’s New Brand, Simplii Financial - The Motley Fool; CIBC takes over PC Financial bank accounts, launches Simplii banking brand - Toronto Sun; Five things to know if you’re a President’s Choice Financial client - The Globe and Mail