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Nike primarily used the red and white color palette on its logo for much of its history. The red is meant to exemplify passion, energy, and joy, while the white color represents nobility, charm and purity. [13] Until 1995, the official Nike corporate logo for Nike featured the name "NIKE" in Futura Bold, all-caps font, cradled within the Swoosh ...
Nike acquires once-bankrupt rival Converse for $305 million on July 9. For the first time in the company's history, international sales exceed USA sales. Nike is again (also in 1994) named "Advertiser of the Year" by the Cannes Advertising Festival. Nike signs NBA player LeBron James with an unprecedented $87 million endorsement contract.
On December 6, 2017, the University of Florida announced that the Florida Gators football program would join the three other universities in using the Jordan brand and Jumpman logo for its athletic gear. [22] Nike became the official supplier of all National Basketball Association (NBA) uniforms beginning with the 2017–18 season, and these ...
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Episode 3: Secret Memories. First broadcast 11 March 1997. [9] [10] Episode 4: The Boer War: The First Media War. First broadcast 18 March 1997. [11] [12] Episode 5: Birth Story. First broadcast 25 March 1997. [13] [14] Episode 6: Forgotten Allies. First broadcast 1 April 1997. [15] [16] Episode 7: Back to the Iron Age. First broadcast 18 April ...
Secret Tournament" (also known as "Scorpion KO" or "The Cage") was a Nike global advertising campaign coinciding with the 2002 FIFA World Cup. [1] With a marketing budget estimated at US$100 million, [ 2 ] the advert featured 24 top contemporary football players and former player Eric Cantona as the tournament "referee".
But now, for the first time since the 1880s, the product recognized by Guinness World Records for having the world’s oldest branding and packaging is undergoing a major redesign.