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  2. Effectiveness - Wikipedia

    en.wikipedia.org/wiki/Effectiveness

    Simply stated, effective means achieving an effect, and efficient means getting a task or job done it with little waste. To illustrate: suppose, you build 10 houses, very fast and cheap (efficient), but no one buy them. In contrary to building 5 houses same budget and time as 10 houses but you get all 5 sold and the buyers are happy (effective).

  3. Synonym - Wikipedia

    en.wikipedia.org/wiki/Synonym

    Antonyms are words with opposite or nearly opposite meanings. For example: hot ↔ cold, large ↔ small, thick ↔ thin, synonym ↔ antonym; Hypernyms and hyponyms are words that refer to, respectively, a general category and a specific instance of that category. For example, vehicle is a hypernym of car, and car is a hyponym of vehicle.

  4. Glossary of rhetorical terms - Wikipedia

    en.wikipedia.org/wiki/Glossary_of_rhetorical_terms

    Adianoeta – a phrase carrying two meanings: an obvious meaning and a second, more subtle and ingenious one (more commonly known as double entendre). Alliteration – the use of a series of two or more words beginning with the same letter. Amphiboly – a sentence that may be interpreted in more than one way due to ambiguous structure.

  5. Paraphrase - Wikipedia

    en.wikipedia.org/wiki/Paraphrase

    A paraphrase or rephrase (/ ˈ p ær ə ˌ f r eɪ z /) is the rendering of the same text in different words without losing the meaning of the text itself. [1] More often than not, a paraphrased text can convey its meaning better than the original words. In other words, it is a copy of the text in meaning, but which is different from the original.

  6. Quotation - Wikipedia

    en.wikipedia.org/wiki/Quotation

    A quotation or quote is the repetition of a sentence, phrase, or passage from speech or text that someone has said or written. [1] In oral speech, it is the representation of an utterance (i.e. of something that a speaker actually said) that is introduced by a quotative marker, such as a verb of saying.

  7. Chunking (writing) - Wikipedia

    en.wikipedia.org/wiki/Chunking_(writing)

    Chunking helps technical communicators or marketers convey information more efficiently [1]; Chunking helps readers find what they are looking for quickly; Chunking allows material to be presented consistently from page to page, so users can apply previous knowledge of page layout and navigation and focus on the content rather than the presentation

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  9. Pull quote - Wikipedia

    en.wikipedia.org/wiki/Pull_quote

    In this example, a pull quote is centered between two columns. The text has been "pulled" from the bottom of the first column. In graphic design, a pull quote (also known as a lift-out pull quote) is a key phrase, quotation, or excerpt that has been "pulled" from an article and used as a page layout graphic element, serving to entice readers into the article or to highlight a key topic.