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  2. Customer attrition - Wikipedia

    en.wikipedia.org/wiki/Customer_attrition

    Customer attrition, also known as customer churn, customer turnover, or customer defection, is the loss of clients or customers.. Companies often use customer attrition analysis and customer attrition rates as one of their key business metrics (along with cash flow, EBITDA, etc.) because the cost of retaining an existing customer is far less than the cost of acquiring a new one. [1]

  3. Customer experience - Wikipedia

    en.wikipedia.org/wiki/Customer_experience

    Customer Journey Maps are good storytelling conduits – they communicate to the brand the journey, along with the emotional quotient, that the customer experiences at every stage of the buyer journey. [62] Customer journey maps take into account people's mental models (how things should behave), the flow of interactions, and possible touchpoints.

  4. Decoy effect - Wikipedia

    en.wikipedia.org/wiki/Decoy_effect

    The original authors had to underline again that the attraction effect occurs only if the consumer is close to indifference between the target and the competitor, if both dimensions of the products (in our example, price and storage capacity) are about as important as each other to the consumer, if the decoy is not too undesirable, and if the ...

  5. Santa's Customer Service List: Who's Naughty, Who's Nice - AOL

    www.aol.com/news/2011-11-23-santas-customer...

    When it comes to how they treat their customers, some companies follow Santa-like policies. Others are more like the Grinch. But which is which? Consumer Reports offers the skinny on how a number ...

  6. Kano model - Wikipedia

    en.wikipedia.org/wiki/Kano_model

    An example of this would be a milk package that is said to have ten percent more milk for the same price will result in customer satisfaction, but if it only contains six percent then the customer will feel misled and it will lead to dissatisfaction. Examples: In a car, acceleration. Time taken to resolve a customer's issue in a call center.

  7. List of amusement rides - Wikipedia

    en.wikipedia.org/wiki/List_of_amusement_rides

    Some are driven by electric motors, some by gasoline engines, and some require the rider to propel the craft by pedaling. Most are equipped with water guns for duels with other riders. Bumper boat attractions can commonly be found in places such as amusement parks, carnivals, fairs, family fun centers, and theme parks. 1939 Bubble bounce: 1920s