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Gillette budgeted $300 million for a two-year advertising campaign for the Mach3 razor. [9] [11] Gillette marketed the three blade design as allowing for a shave with less pressure to the skin and with fewer strokes, thereby reducing skin irritation. The Mach3 razor was released in North America during the last week of June 1998. [12]
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Keeping in mind, of course, that the subject is the razor itself and not the act of shaving. (Although an image of a person shaving with a Mach3 would be useful, it would have little value in illustrating the razor as a razor; between the shaving foam obscuring the cartridge and the hands around the handle, little of the razor would be visible ...
Gillette is an American brand of safety razors and other personal care products including shaving supplies, owned by the multi-national corporation Procter & Gamble (P&G). ). Based in Boston, Massachusetts, United States, it was owned by The Gillette Company, a supplier of products under various brands until that company merged into P&G i