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Trix is an American brand of breakfast cereal made by General Mills in Minneapolis, Minnesota, for the North American market and by Cereal Partners (using the Nestlé brand) elsewhere in the world. The cereal consists of fruit-flavored, sweetened, ground- corn pieces.
This is a list of breakfast cereal advertising characters. Cereal Partners Worldwide ... Trix Rabbit; Yummy Mummy; Carmella Creeper [1] Kellogg Company. Big Yella;
In 1990, a joint venture with Nestlé S.A. called Cereal Partners was formed [22] which markets cereals (including many existing General Mills cereal brands) outside the US and Canada under the Nestlé name. In 2001, the company purchased Pillsbury (sans Burger King) from Diageo, although it was officially described as a "merger".
Not all cereals are created equal. ... Trix and Lucky Charms are some of the worst offenders, with between 10 to 14 grams of sugar in each 1 cup serving. ... organic brands like Kashi and ...
In a new interview, the company’s CEO Jeffrey Harmening said an update of the classic Trix cereal taught him how to serve evolving consumers and grow his business at the same time.
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