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2012 Nike Blazers. Blazer (1973) Dunk (1985) Terminator (1985) Air Jordan (1985) Air Max (1987) LeBron signature line – worn by LeBron James (2003–present) Kobe signature line – worn by Kobe Bryant (2005–2016, still in production today) KD signature line – worn by Kevin Durant (2008–present) Hyper series (2008)
It was the first low-top basketball shoe to feature an all-leather upper and was marketed as providing better support than Converse's canvas shoes. With its rubber toe protection and non-marking sole, the shoe caught the attention of NCAA and NBA players, notably Kareem Abdul-Jabbar and George Gervin. By 1973, the Superstar was reportedly worn ...
The Nike Elite Youth Basketball League, [1] [2] also known as Nike EYBL, or simply EYBL, is a basketball circuit for teams of players aged 17 and under. The circuit was founded in 2010 [3] and is composed of AAU travel teams. [4] Both boys and girls play in the EYBL in their respective categories.
A few years later, Adidas launched a basketball specific campaign -- "Believe in 5ive"—for the 2006-2007 NBA season. [87] In 2011, "Adidas is all in" became the global marketing strategy slogan for Adidas. The slogan aimed to tie all brands and labels together, presenting a unified image to consumers interested in sports, fashion, street ...
Sneakers have been an important part of hip hop (primarily Pumas, Nike, and Adidas) and rock 'n roll (Converse, Vans) cultures since the 1970s. Hip hop artists sign million dollar deals with major brands such as Nike, Adidas, or Puma to promote their shoes.
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