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Marketo, Inc. is an American software company, with its headquarters in San Mateo, California. Marketo develops and sells marketing automation software for account-based marketing and other marketing services and products, including SEO and content creation. [1] [2] [3] In 2018, Marketo was acquired by Adobe Inc. [1] [4]
Marketing automation refers to software platforms and technologies designed for marketing departments and organizations automate repetitive tasks [1] and consolidate multi-channel (email, SMS, chatbot, social media) interactions, tracking and web analytics, lead scoring, campaign management and reporting into one system. [2]
The company grew from $255,000.00 in revenues in 2007 to $15.6 million in 2010. [2] [3] Later that year, HubSpot acquired Oneforty, the Twitter app store founded by Laura Fitton. [4] [5] The company also introduced new software for personalizing websites for each visitor. [6]
In 2001, Sitecore was spun off as a separate business entity that initially sold content management systems in the Danish market. However, the company has grown into a global provider of customer experience management software targeted primarily at corporate marketing departments and marketing service providers. [2]
Aprimo is a United States–based company that develops and sells marketing automation software and digital asset management (DAM) technology for marketing and customer experience departments in enterprise organizations. Its software is designed to help manage the behind-the-scenes activities involved in marketing.
Act-On is intended for marketing departments across small, midsize and enterprise companies, serving as a lower-cost and more customer-service focused alternative to enterprise software suites. [46] [47] Users can manage WebEx and GoToWebinar events within the software. It also integrates with data and analytics services, such as Google Analytics.
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