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Susan G. Komen for the Cure uses a stylized "running ribbon" as their logo. [6] While specifically representing breast cancer awareness, the pink ribbon is also a symbol and a proxy of goodwill towards women in general. [7] Buying, wearing, displaying, or sponsoring pink ribbons signals that the person or business cares about women.
A group participating in a Komen Race for the Cure event. The Susan G. Komen Race for the Cure is Komen's main fundraising event and the world's largest funding event for breast cancer. [27] It consists of a series of 5K runs and fitness walks to raise money and awareness for breast cancer.
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The current Susan G. Komen 3-Day for the Cure logo. The Susan G. Komen 3-Day, frequently referred to as the 3-Day, is a 60-mile walk to raise funds for Susan G. Komen for the Cure and promote awareness to fight breast cancer. Individual participants must raise at least $2,300 to walk 60 miles (96 km) over a three-day weekend.
Picture of a Pink ribbon. Pinkwashing is a form of cause marketing that uses pink ribbon logos. The companies display the pink ribbon logo on products that are known to cause different types of cancer. The Pink ribbon logo symbolizes support for breast cancer-related charities or foundations. [1]
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Pink Ribbons, Inc. is a 2011 National Film Board of Canada (NFB) documentary about the pink ribbon campaign, directed by Léa Pool and produced by Ravida Din. [1] The film is based on the 2006 book Pink Ribbons, Inc: Breast Cancer and the Politics of Philanthropy by Samantha King, associate professor of kinesiology and health studies at Queen's University.
Heather Gardner (Starcher) Team Heather is a fundraising group in the Susan G. Komen for the Cure Global Race for the Cure in Washington, D.C., which has raised over $403,000, since June, 2001, for Susan G. Komen for the Cure and breast cancer research, education, screening, and treatment.