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ASUS Republic of Gamers logo An ASUS promotional model presenting ROG products. ASUS Republic of Gamers (ASUS ROG) is a brand used by ASUS since 2006, encompassing a range of computer hardware, personal computers, peripherals, and accessories. AMD graphics cards were marketed under the Arez brand due to the Nvidia's GeForce Partner Program. [56]
With the line, Asus moved away from their usual design language focused on gaming. The ROG phone 8 line was released with a design more reminiscent of other flagships with reduced bezels and a hole-punch style camera. Due to the smaller size, the battery was reduced to 5500 mAh from the 6000 mAh found in previous models.
In January 2008, ASUS began a major restructuring of its operations, splitting into three independent companies: [8] ASUS (focused on applied first-party branded computers and electronics); PEGATRON (focused on OEM manufacturing of motherboards and components); and Unihan Corporation (focused on non-PC manufacturing such as cases and moulding).
The Asus ROG Phone received positive reviews from critics. According to Business Insider, the phone was a great success due to high-end specifications causing gamers to use it for playing Mobile Legends without lagging. [14] It has gained some publicity for being the first smartphone with an external cooling fan. [citation needed]
Official website The Asus ROG Ally is a handheld gaming computer developed and manufactured by Asus as part of their Republic of Gamers (ROG) brand. Released on June 13, 2023, the device competes with Valve 's Steam Deck .
Asus Zenbook is a line of notebook computers produced by Asus. The first Zenbooks were released in October 2011 as Ultrabooks , and the original range of products was has since been expanded to models ranging from smaller and power efficient notebooks to high-end and larger laptops with additions like discrete graphics processing units .
On 12 May 2021, ASUS announced ZenFone 8 (ZenFone 8 Compact) and ZenFone 8 Flip under the slogan "Big on Performance. Compact in Size." Compact in Size." They were released later on 13 May 2021, featuring a Qualcomm Snapdragon 888 5G chipset, with Corning Gorilla Glass 6 (Victus in Compact ver. ) protection and they support 5G.
Asus Fonepad is a series of 6", 7" and 8" tablet computers with mobile cellular telephony capability (and is therefore considered a "phablet") developed by ASUS. [1] The first model, the Fonepad ME371MG, was launched on April 24, 2013, in India, and April 26 in UK. [ 2 ]