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Drive reduction theory, developed by Clark Hull in 1943, is a major theory of motivation in the behaviorist learning theory tradition. [1] "Drive" is defined as motivation that arises due to a psychological or physiological need. [2] It works as an internal stimulus that motivates an individual to sate the drive. [3]
In early attachment theory, behavioral drive reduction was proposed by Dollard and Miller (1950) as an explanation of the mechanisms behind early attachment in infants. . Behavioural drive reduction theory suggests that infants are born with innate drives, such as hunger and thirst, which only the caregiver, usually the mother, can r
These were drive, cue, response and reward and were based on Hull's drive reduction theory of learning. [19] They used a similar construct to Hull's theory, however, they proposed that any strong stimulus could have motivating or drive properties without essentially being tied to the need of that particular organism. [ 20 ]
The fear pattern theory proposes that a sequence of fear then relief stimuli will be optimal in causing attitude and/or behaviour change. The proposed fear pattern theory builds on Hovland, Janis and Kelley's fear-as-acquired-drive (drive-reduction) model, [2] that was one of the earlier major theories of how fear appeals work, based on the ...
Each behavioural change theory or model focuses on different factors in attempting to explain behaviour change. Of the many that exist, the most prevalent are learning theories, social cognitive theory, theories of reasoned action and planned behaviour, transtheoretical model of behavior change, the health action process approach, and the BJ Fogg model of behavior change.
Download as PDF; Printable version ... Motivation refers to the reason or reasons for engaging in a particular behavior, ... Drive reduction theory (learning theory ...
In order to relieve the emotional tension of the threat, the "drive" state motivates behavior conduct that reduces the tension. According to the drive theory, it is expected that the greater the fear, the greater the compliance to message recommendations. Research has not produced consistent empirical results supporting the drive reduction model.
[85] [86] The theory posits that change in behavior occurs when the tendency for a new, unexpressed behavior becomes dominant over the tendency currently motivating action. In the theory, the strength of tendencies rises and falls as a consequence of internal and external stimuli (sources of instigation), inhibitory factors, and consummatory in ...