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Gourley, Kathleen (2007) Flappers and the New American Woman: Perceptions of Women from 1918 Through the 1920s (Images and or of Women in the Twentieth Century). ISBN 978-0-8225-6060-9; Hudovernik, Robert (2006) Jazz Age Beauties: The Lost Collection of Ziegfeld Photographer Alfred Cheney Johnston. ISBN 978-0-7893-1381-2
The tubular dresses of the 'teens had evolved into a similar silhouette that now sported shorter skirts with pleats, gathers, or slits to allow motion. The most memorable fashion trend of the Roaring Twenties was undoubtedly "the flapper" look. The flapper dress was functional and flattened the bust line rather than accentuating it. [3]
Not all flapper fashion was consistent, as hemlines of dresses changed each year: in 1923 gowns were almost floor length whilst in 1925 they became knee length. [11] The term flapper, initially described young, working-class women but overtime it was used to describe any young women who challenged the social standards. [11]
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In the 1920s, new magazines appealed to young German women with a sensuous image and advertisements for the appropriate clothes and accessories they would want to purchase. The glossy pages of Die Dame and Das Blatt der Hausfrau displayed the "Neue Frauen", "New Girl" – what Americans called the flapper. She was young and fashionable ...
The shift dress gained popularity during the Western flapper movement in the 1920s. [2] Changing social norms meant that young women could choose a style of dress that was easier to move and dance in, and the shift dress marked a departure from previously fashionable corset designs, which exaggerated the bust and waist while restricting movement.