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Playtex was acquired by Esmark in 1975, and then by Beatrice Foods in 1985. A year later, it was acquired for $1.25 billion, and its cosmetics brands were sold to Revlon. In 1988, Playtex split into Playtex Apparel Inc. and Playtex Products LLC. Playtex Apparel was sold to Sara Lee Corporation in 1991, and to Hanesbrands in 2007.
The Playtex Division of Sara Lee was given the responsibility of introducing "The Wonderbra" style to the United States. Although the model was already being manufactured in Montreal by Canadelle, Playtex executives decided to take a year to redesign the bra for the U.S. market. They scheduled a late 1994 national launch for the bra.
Wearing a bra for any amount of time does not arrest, slow, or in any way affect breast ptosis. [61] John Dixey, former CEO of bra-maker Playtex, explained on a British TV Channel 4 interview, "We have evidence that wearing a bra could not prevent sagging, because the breast itself is not muscle, so keeping it toned up is an impossibility ...
Whether you're looking for seamless, plunging, push-up, or bandeau styles, here are the 45 best strapless bras for every preference and body type, per reviews. 51 Strapless Bras That’ll Actually ...
Us Weekly has affiliate partnerships so we may receive compensation for some links to products and services. In a post-lockdown world, going back to the rigid structure of wired bras (not to ...