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Website. blueoceanstrategy.com. Blue Ocean Strategy is a book published in 2005 written by W. Chan Kim and Renée Mauborgne, professors at INSEAD, [1] and the name of the marketing theory detailed on the book. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand ...
Blue Ocean Strategy (2005) Awards. Nobels Colloquia Prize (2008) W. Chan Kim (Korean: 김위찬; born 1951 [1]) is a South Korean business theorist. He is a Professor of Strategy and Management at INSEAD, and co-director of the INSEAD Blue Ocean Strategy Institute in Fontainebleau, France. He is known as co-author of the 2005 book Blue Ocean ...
Renée Mauborgne (born 1963 [1]) is an American economist and business theorist. She is a professor of strategy at INSEAD, a business school based in France. Mauborgne is also the co-director of the Fontainebleau -based INSEAD Blue Ocean Strategy Institute. She is known as co-author of the 2005 book Blue Ocean Strategy. [2][3]
A'ja Wilson, after setting a pair of all-time scoring marks already this season, has now broken the league's single-season rebounding record. (Ian Maule/Getty Images) (Ian Maule via Getty Images)
Project Gutenberg (PG) is a volunteer effort to digitize and archive cultural works, as well as to "encourage the creation and distribution of eBooks." [2] It was founded in 1971 by American writer Michael S. Hart and is the oldest digital library. [3] Most of the items in its collection are the full texts of books or individual stories in the ...
Active. Google Books (previously known as Google Book Search, Google Print, and by its code-name Project Ocean) [1] is a service from Google that searches the full text of books and magazines that Google has scanned, converted to text using optical character recognition (OCR), and stored in its digital database. [2]