Search results
Results From The WOW.Com Content Network
Consumer behaviour is the study of individuals, groups, or organisations and all the activities associated with the purchase, use and disposal of goods and services. Consumer behaviour consists of how the consumer 's emotions, attitudes, and preferences affect buying behaviour. Consumer behaviour emerged in the 1940–1950s as a distinct sub ...
Consumer education is the preparation of an individual to be capable of making informed decisions when it comes to purchasing products [1] in a consumer culture. It generally covers various consumer goods and services, prices, what the consumer can expect, standard trade practices, etc. While consumer education can help consumers to make more ...
The theory of consumer choice is the branch of microeconomics that relates preferences to consumption expenditures and to consumer demand curves.It analyzes how consumers maximize the desirability of their consumption (as measured by their preferences subject to limitations on their expenditures), by maximizing utility subject to a consumer budget constraint. [1]
Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior. This involves specifying the data required to address these issues, then ...
John B. Watson. John Broadus Watson (January 9, 1878 – September 25, 1958) was an American psychologist who popularized the scientific theory of behaviorism, establishing it as a psychological school. [2] Watson advanced this change in the psychological discipline through his 1913 address at Columbia University, titled Psychology as the ...
The value-action gap (also called the attitude-behavior gap, intention-behavior gap, intention-action gap, belier -action gap, KAP-gap (knowledge-attitudes-practice gap) or belief-behavior gap) [2][3][4][5][6] is the discrepancy between the stated values of an individual or organisation and their actions. More generally, it is the difference ...
Consumer socialization (alternatively spelled socialisation) is the process by which young people acquire skills, knowledge and attitudes relevant to their functioning as consumers in the marketplace. [1] It has been argued, however, that consumer socialization occurs in the adult years as well. This field of study is a subdivision of consumer ...
Behavioural change theories are attempts to explain why human behaviours change. These theories cite environmental, personal, and behavioural characteristics as the major factors in behavioural determination. In recent years, there has been increased interest in the application of these theories in the areas of health, education, criminology ...