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For articles loosely related to the promotion and distribution of books - not including publication or selling (wholesale, retail etc.) See also: Category:Book reviews See also: Category:Organizations promoting literacy
Mark Zuckerberg book club (aka A Year of Books) was an online book club hosted by Mark Zuckerberg through his personal Facebook account started in January 2015. [1] Zuckerberg made a book recommendation every two weeks for a year to his millions of Facebook followers.
A tie-in book linked to a film based on short fiction may be published featuring the adapted story, as well as other stories from the same author; for example, while Stephen King's novella "Apt Pupil" was adapted to the eponymous film, King's collection Different Seasons, which featured the story, was reprinted as Apt Pupil: A Novella in ...
Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or service. [1] It is a type of publicity. [2] The term was popularized by Jay Conrad Levinson's 1984 book Guerrilla Marketing.
The Big Read was a survey on books carried out by the BBC in the United Kingdom in 2003, where over three-quarters of a million votes were received from the British public to find the nation's best-loved novel.
This style of marketing grew in popularity in 1986 when Jay Conrad Levinson published his book Guerrilla Marketing, which paved the future for unconventional and abnormal brand campaigns. Street marketing is often confused with ambient marketing , which is a marketing strategy of placing ads on unusual objects or in unusual places where you ...