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Air Jordan is a line of Basketball and sportswear shoes produced by Nike, Inc. Related apparel and accessories are marketed under Jordan Brand.. The first Air Jordan shoe was produced for basketball player Michael Jordan during his time with the Chicago Bulls on November 17, 1984, and released to the public on April 1, 1985.
Consumers started to collect, trade and resell sneakers in the 1970s, and the sneakerhead subculture came to prominence in New York City during the 1980s. Sneakers such as the Adidas Superstar and Puma Suede were popularized by b-boys and hip-hop artists, [4] and Nike's Air Jordan line revolutionized the industry with its marketing linked to superstar basketball player Michael Jordan.
2. 1985 Nike Air Jordan 1 High Sneakers — $615,000 What is the most expensive Jordan 1? In 2020, this pair of Nikes became the priciest sneakers ever sold at auction — at least for a while.
Michigan Wolverines logo and the jumpman logo at the Nike flagship store on the Magnificent Mile in Chicago during the week before the opening game for the 2016 Michigan Wolverines football team. In 1997, Air Jordan selected the first Jordan Brand sponsored schools: Cincinnati Bearcats, St. John's Red Storm, and North Carolina A&T Aggies [12]
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