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Foster Grant, or FosterGrant, is an American brand of eyewear founded by Sam Foster in 1919. The Foster Grant brand is a subsidiary company of FGX International , a consumer goods wholesaler with headquarters in Smithfield, Rhode Island , which has been owned by Essilor , today EssilorLuxottica , since 2010.
Foster found a ready market on the beaches of Atlantic City, New Jersey where he began selling sunglasses under the name Foster Grant from a Woolworth on the Boardwalk. [21] By 1938, Life magazine wrote of how sunglasses were a "new fad for wear on city streets ... a favorite affectation of thousands of women all over the U.S."
After many years as rivals, Essel and Silor merged on 1 January 1972 to form Essilor, then the world's third-largest ophthalmic optical firm. [1] Its first year of existence was marked by the creation of Valoptec, a non-trading company composed of stockholder managers who held half the company's capital stock, and the purchase of Benoist-Bethiot, a French lens manufacturer specializing in ...
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1950s singer Buddy Holly helped popularise Wayfarers. Ray-Ban Wayfarer sunglasses and eyeglasses have been manufactured by Ray-Ban since 1952. Made popular in the 1950s and 1960s by music and film icons such as Buddy Holly, Roy Orbison and James Dean, Wayfarers almost became discontinued in the 1970s, before a major resurgence was created in the 1980s through massive product placements.
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