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The Livestrong wristband. The Livestrong wristband is a yellow silicone gel bracelet program launched in May 2004 as a fund-raising item. [23] The bracelet was developed by Nike and its advertising agency, Wieden+Kennedy. The band's yellow color references the yellow jersey traditionally worn by the Tour de France's overall leader.
Reminderband was launched in November 2004 by Clay Broadbent, and Scott Huskinson. [5]In 2005, the company sold about 9 million of the wristbands [6] and was the official provider of the wristband of the Tour de France with its bands worn by thousands at the Tour including cyclists, fans, police security and reporters.
The wristbands have also become a popular tool used in fundraising, as both the wider and thinner bands are cheap to custom manufacture. [6] [7] The price of these wristbands varies depending on the particular campaign but is often $1 or £1, and the majority of the money usually goes towards the charity or cause involved.
A prominent example was the Livestrong wristband, used to promote cancer awareness and raise funds to support cancer survivorship programs and research. Unusual water bottle-like promotional item showcased by Micro Focus at their exhibitor booth during a 2017 conference
As Swift rushed the field to pack on the PDA with Kelce, 34, after the Chiefs beat the Ravens 17-10, fans couldn’t help but notice the diamond bracelet The Sweet Story Behind Taylor Swift’s ...
A decorative gold charm bracelet showing a heart-shaped locket, seahorse, crystal, telephone, bear, spaceship, and grand piano. Chain mail bracelet, in Byzantine weave, with silver-plated copper rings and green aluminium rings. A bracelet is an article of jewellery that is worn around the wrist. Bracelets may serve different uses, such as being ...
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