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Awareness bracelet wristbands carry messages demonstrating the wearer's support of a cause or charitable organization. [ 3 ] [ 4 ] The silicone wristband first became popular in 2004 with the Livestrong yellow band which was set up by American cyclist Lance Armstrong to raise awareness of cancer . [ 5 ]
The Livestrong wristband. The Livestrong wristband is a yellow silicone gel bracelet program launched in May 2004 as a fund-raising item. [23] The bracelet was developed by Nike and its advertising agency, Wieden+Kennedy. The band's yellow color references the yellow jersey traditionally worn by the Tour de France's overall leader.
In 2004, the Livestrong wristband, the AIDS ribbon of our day, suddenly appeared on arms from coast to coast.In 1996, champion cyclist Lance Armstrong was told he Top 25 "It" products of all time ...
The "Livestrong" bracelet style is different, and doesn't look so much like "jelly" as those bands. (I don't even think of it as part of the same fad, as the article seems to suggest; I sort of associate these more closely with friendship bracelets , as wearing one implies solidarity with a cause.)
In the early-to-mid-2000s (decade), bracelets often made of silicone became popular. They are worn to demonstrate the wearer's support of a cause or charitable organization, similar to awareness ribbons. Such wristbands are sometimes called awareness bracelets to distinguish them from other types of wristbands. In early 2007 they became an ...
Livestrong can refer to: The Livestrong Foundation , an organization established by Lance Armstrong that supports for people affected by cancer Livestrong Sporting Park , former name for Children's Mercy Park, a soccer stadium in Kansas City, Kansas