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The toys were packaged in large, colorful boxes that could be easily seen atop grocery store shelves. The top shelf is typically unusable for typical grocery items and this sales gimmick was used by Deluxe Reading as a selling point to retail store owners. The large, electrically operated Crusader 101 toy car is an example of the marketing concept.
Johnny Lightning introduced 11 cars and several hard plastic sets that year. Topper based all but one car, the Custom Turbine, on real cars of the period. Flexible plastic track was also sold, as well as accessories like a loop-the-loop and curved sections. In addition, Topper sold a Johnny Lightning helmet and carrying case.
The Topper H was introduced in 1961 (sold through 1965) with a new alloy cylinder head that increased the compression ratio to 8.0:1, a reusable foam air filter, and revisions to the cylinder ports and air intake tube. [4] A detuned version of the Topper was also available, with the power restricted to 5 hp (3.7 kW). [12]
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