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Kinship is an investment entity that focuses on pet technology and pet care. [9] Through this fund, Mars has invested in: FluffyGo; Leap Venture Studio & cademy; Pet Insight Project; Pet Story; VetInSight; Whistle; Wisdom Panel
In 1988, Kal Kan Foods changed the name of its dog food to Pedigree, the name Mars used to sell dog food outside the United States. The next year, Mars applied their worldwide branding of Whiskas to their cat food branding. [4] In 1998, Kal Kan was the top-selling dog food brand but was going downhill.
A factory at North Sioux City, South Dakota, USA, was originally purchased by Mars in 2007 and worked under the Mars Petcare brand. This was then re-branded to Royal Canin in 2011, where it manufactures wet pet food. [81] Royal Canin's twelfth production facility was fully built at the end of 2009 and is located in Shanghai, China. [91]
Focusing on pet health has helped Mars, which in 1994 produced annual sales of $13 billion and was bleeding money, Fortune reported at the time. Since entering the vet space, revenue has soared 284%.
Mars, Incorporated (doing business as Mars Inc.) is an American multinational manufacturer of confectionery, pet food, and other food products and a provider of animal care services, with US$45 billion in annual sales in 2022; [7] that year Forbes ranked the company as the fourth-largest privately held company in the United States. [8]
Iams (/ ˈ aɪ ə m z /) is an American brand of dog food and cat food manufactured by Spectrum Brands in Europe and Mars, Incorporated worldwide excluding Europe. The food is formulated for the puppy/kitten, adult and mature stages of life.