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  2. Means of communication - Wikipedia

    en.wikipedia.org/wiki/Means_of_communication

    However, the term "medium" is used in media studies to refer to a large number of concepts, some of which do not correspond to everyday usage. [ 1 ] [ 2 ] Making each of these experiences unique. Means of communication are used for communication between sender and recipient and thus for the transmission of information.

  3. Mediumship - Wikipedia

    en.wikipedia.org/wiki/Mediumship

    The medium mentally "hears" (clairaudience), "sees" (clairvoyance), and/or feels (clairsentience) messages from spirits. Directly or with the help of a spirit guide, the medium passes the information on to the message's recipient(s). When a medium is doing a "reading" for a particular person, that person is known as the "sitter".

  4. Medium theory - Wikipedia

    en.wikipedia.org/wiki/Medium_theory

    Medium theory is a mode of analysis that examines the ways in which particular communication media and modalities impact the specific content (messages) they are meant to convey. It Medium theory refers to a set of approaches that can be used to convey the difference in meanings of messages depending on the channel through which they are ...

  5. The medium is the message - Wikipedia

    en.wikipedia.org/wiki/The_medium_is_the_message

    McLuhan understood "medium" as a medium of communication in the broadest sense. In Understanding Media he wrote: "The instance of the electric light may prove illuminating in this connection. The electric light is pure information. It is a medium without a message, as it were, unless it is used to spell out some verbal ad or name."

  6. Medium of exchange - Wikipedia

    en.wikipedia.org/wiki/Medium_of_exchange

    In economics, a medium of exchange is any item that is widely acceptable in exchange for goods and services. [1] In modern economies, the most commonly used medium of exchange is currency . Most forms of money are categorised as mediums of exchange, including commodity money , representative money , cryptocurrency , and most commonly fiat money .

  7. Understanding Media - Wikipedia

    en.wikipedia.org/wiki/Understanding_Media

    This is basically the meaning of "the medium is the message". To demonstrate the flaws of the common belief that the message resides in how the medium is used (the content), McLuhan provides the example of mechanization, pointing out that regardless of the product (e.g., corn flakes or Cadillacs), the impact on workers and society is the same. [4]

  8. Media ecology - Wikipedia

    en.wikipedia.org/wiki/Media_ecology

    Neil Postman states, "if in biology a 'medium' is something in which a bacterial culture grows (as in a Petri dish), in media ecology, the medium is 'a technology within which a [human] culture grows.'" [5] [6] [7] In other words, "Media ecology looks into the matter of how media of communication affect human perception, understanding, feeling ...

  9. Multimodality - Wikipedia

    en.wikipedia.org/wiki/Multimodality

    One: a mode is something that can be socially or culturally shaped to give something meaning. Images, pieces of writing, and speech patterns are all examples of modes. [6] Two: modes are semiotic, shaped by intrinsic characteristics and their potential within their medium, as well as what is required of them by their culture or society. [7]