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Fragrance: In 1978, Ralph Lauren launched his first fragrances: Lauren for women and Polo for men. Originally produced by Warner-Lauren, Ltd, L’Oréal now produces the Ralph Lauren Fragrances for men and women, including World of Polo (Polo, Polo Blue, Polo Black, Polo Red), Ralph Lauren Romance, Midnight Romance, Polo Earth, and the Big Pony ...
The company also began to introduce other products into their line, including shorts, perfume, optical and sunglasses, tennis shoes, deck shoes, walking shoes, watches, and various leather goods. In 1977, Le Tigre Clothing was founded in an attempt to directly compete with Izod Lacoste in the US market, selling a similar array of apparel, but ...
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Perfume formulas 1910. Eau de toilette is a weaker concentration of fragrance than perfume. [10] [11] The concentration of aromatic ingredients is typically as follows (ascending concentration): Splash and after shave: 1–3% aromatic compounds; Eau de Cologne (EdC): Citrus type perfumes with about 2–6% perfume concentrate aromatic compounds [12]
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