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2. Search engine optimization - Wikipedia

   en.wikipedia.org/wiki/Search_engine_optimization

   Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .

3. Search engine marketing - Wikipedia

   en.wikipedia.org/wiki/Search_engine_marketing

   Moreover, SEM companies have described AdWords as a practical tool for increasing a consumer’s investment earnings on Internet advertising. The use of conversion tracking and Google Analytics tools was deemed to be practical for presenting to clients the performance of their canvas from click to conversion. AdWords project has enabled SEM ...

4. Search engine optimization metrics - Wikipedia

   en.wikipedia.org/wiki/Search_engine_optimization...

   PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is. The underlying assumption is that more important websites are likely to receive more links from other websites. [1] However, Google claims there will be no more PageRank updates, rendering this metric as outdated. [2]

5. Keyword research - Wikipedia

   en.wikipedia.org/wiki/Keyword_research

   The process of keyword research involves brainstorming and the use of keyword research tools, with popular ones including Semrush and Google Trends. To achieve the best SEO results, it is important to optimize a website's content as well as backlinks for the most relevant keywords. It is good practice to search for related keywords that have ...

6. Website audit - Wikipedia

   en.wikipedia.org/wiki/Website_audit

   The website audit starts with a general analysis of a website aimed at revealing the actions needed to improve search engine optimization (SEO). Many tools offer recommendations on how to raise the website rankings in search that can include on-page and off-page SEO audits such as broken links, duplicate meta descriptions and titles, HTML ...

7. Lighthouse (software) - Wikipedia

   en.wikipedia.org/wiki/Lighthouse_(software)

   It can be run against any web page, public or, requiring authentication. Lighthouse audits performance , accessibility , and search engine optimization factors of web pages , [ 1 ] [ 2 ] [ 3 ] this is the major difference from Google PageSpeed , Lighthouse provides more detail information.