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Political communication has long used political persuasion, which is a key subfield for rhetoric studies. Political figures understand the role of the media in gaining the acceptance of voters. [18] For example, political communication delivered through social media tends to be accompanied by social interaction and public opinion. [19]
A common critique of critical political economy (often from the cultural studies approach) is that, like Marx, it fetishizes capitalism and is deterministic technologically and/or economically. [1] Christian Fuchs and Vincent Mosco in their book Marx and the Political Economy of the Media compile the effects of media communication in a ...
Agenda-setting theory was formally developed by Maxwell McCombs and Donald Lewis Shaw in a study on the 1968 presidential election deemed "the Chapel Hill study". McCombs and Shaw demonstrated a strong correlation between one hundred Chapel Hill residents' thought on what was the most important election issue and what the local news media reported was the most important issue.
Political communication, and as a subfield of it election campaign communication, is studied within several disciplines of social sciences including communication studies, political science, psychology as well as sociology. Research across disciplines leads to the development of a variety of different research methods. In the past scholars ...
The rhetorical presidency is a political communication theory that describes the communication and government style of U.S. presidents in the twentieth century. This theory describes the transition from a presidency that directed rhetoric toward the United States Congress and other government bodies, to one that addresses rhetoric, policy and ideas directly to the public.
Political communication scholars adopted framing tactics since political rhetoric was around. Advances in technology have shifted the communication channels they were delivered on. From oral communication, written material, radio, television, and most recently, social media have played a prominent role in how politics is framed.
Communication theories vary substantially in their epistemology, and articulating this philosophical commitment is part of the theorizing process. [1] Although the various epistemic positions used in communication theories can vary, one categorization scheme distinguishes among interpretive empirical, metric empirical or post-positivist, rhetorical, and critical epistemologies. [13]
Spiral of silence illustrated in Spanish. The spiral of silence theory is a political science and mass communication theory which states that an individual's perception of the distribution of public opinion influences that individual's willingness to express their own opinions.