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The movement's cloverleaf logo created the impression that it was a single organisation rather than independent organisations sharing common principles.The brand was strengthened by the creation of the Co-operative Retail Trading Group (CRTG) in 1993, providing Co-op branded products and other food supplies to its members: by 2002, the CRTG provided 100% of food supplies sold by UK consumer co ...
Co-branding is a marketing strategy that involves strategic alliance of multiple brand names jointly used on a single product or service. [1]Co-branding is an arrangement that associates a single product or service with more than one brand name, or otherwise associates a product with someone other than the principal producer.
Co-op is a UK supermarket chain and the brand used for the food retail business of The Co-operative Group, one of the world’s largest consumer co-operatives.As the UK’s fifth largest food retailer, Co-op operates nearly 2,400 food stores.
Co-op convenience store Aylsham, Norfolk using cloverleaf branding. Co-op Food is the largest division of the group with around 2,400 retail stores which cover the largest geographical spread of any grocery retailer. The stores mainly operate across a variety of convenience formats, with some larger neighbourhood stores.
The society saw the CWS-led Co-op brand as old and out-dated and began a huge refurbishment programme of its ageing and neglected stores under a new 'Co-operative' identity. Slow to adopt the commonplace EPoS systems for its tills, [ 3 ] and still pricing products individually rather than using barcode scanners, it also invested in information ...
Retailers' cooperatives also engage in group advertising and promotion, uniform stock merchandising, and private branding. [2] This increases consumer recognition of brands and is beneficial for the stores under a franchise. The aim of the cooperative is to improve buying conditions for its members, which are retail businesses in this case.
Coop Forum was a brand for hypermarkets. Two stores still retain the Coop Forum brand as of June 2024, though these are planned to rebrand to Stora Coop stores. [12] [13] Many Coop Forum stores were formerly under the B&W, Obs! and Robin Hood brands, which were combined into the new Coop Forum brand in the first years of the 2000s. [14]
Outdoor retailer Mountain Equipment Co-op (MEC) in Canada was one of that country's major consumer cooperatives. In the Canadian Prairie provinces as well as British Columbia, [25] gas stations, lumberyards, and grocery stores can be found under the Co-Op brand. All credit unions in the United States and Canada are financial cooperatives. [26]