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Stigma management is the process of concealing or disclosing aspects of one's identity to minimize social stigma. [1] When a person receives unfair treatment or alienation due to a social stigma, the effects can be detrimental. Social stigmas are defined as any aspect of an individual's identity that is devalued in a social context. [2]
In Goffman's theory of social stigma, a stigma is an attribute, behavior, or reputation which is socially discrediting in a particular way: it causes an individual to be mentally classified by others in an undesirable, rejected stereotype rather than in an accepted, normal one.
The Attribution Questionnaire (AQ) [1] is a 27-item self-report assessment tool designed to measure public stigma towards people with mental illnesses.It assesses emotional reaction and discriminatory responses based on answers to a hypothetical vignette about a man with schizophrenia named Harry.
[1] [2] The theory was prominent during the 1960s and 1970s, and some modified versions of the theory have developed and are still currently popular. Stigma is defined as a powerfully negative label that changes a person's self-concept and social identity. [3] Labeling theory is closely related to social-construction and symbolic-interaction ...
Discrimination, in labeling theory, takes form as mental categorization of minorities and the use of stereotype. This theory describes difference as deviance from the norm, which results in internal devaluation and social stigma [126] that may be seen as discrimination. It is started by describing a "natural" social order.
Perceived mental illness stigma is a psychological construct. It is a key component of the modified labeling theory. [2] According to this theory, negative societal beliefs about people with mental disorders are part of western culture (e.g. people with mental disorders are seen as being less trustworthy, weak, less intelligent, and dangerous).
The other type of framework is a social framework, which explains events and connects them to humans. An example of a natural framework is the weather, and an example of a social framework is a meteorologist who predicts the weather. Focusing on the social frameworks, Goffman seeks to "construct a general statement regarding the structure, or ...
Goffman's book Stigma: Notes on the Management of Spoiled Identity (1963) examines how, to protect their identities when they depart from approved standards of behavior or appearance, people manage impressions of themselves, mainly through concealment.