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The 12-hour clock is a time convention ... though some phrases such as in the morning, in the afternoon, in the evening, or at night ... (12-hour) 12:00 AM: 12:00 PM:
every 6 hours quaque sexta hora q.8.h., q8h every 8 hours quaque octava hora q.a.m., qAM, qam every morning: quaque ante meridiem q.d., qd every day / daily quaque die q.h.s., qhs every night at bedtime quaque hora somni q.d.s, qds, QDS 4 times a day quater die sumendum q.i.d, qid 4 times a day quater in die q.h., qh every hour, hourly quaque hora
Prime time for radio is called drive time and, in Eastern and Pacific Time, is 6–10 a.m. and 3–7 p.m. and, for Mountain and Central Time, is 5–9 a.m. and 2–6 p.m. The difference between peak radio listenership and television viewership times is due to the fact that people listen to their radios most often while driving to and from work ...
In the United States and Canada, prime time network programs start one hour earlier on Sunday evenings (6:00 or 7:00 p.m., depending on the time zone) than on Monday through Saturdays, an exception to the since-repealed Prime Time Access Rule as part of a 1975 revision that allowed networks to program the time slot on Sundays.
In these cases, exact and unambiguous communication of time is critical. If someone mistakes 5:00 AM for 5:00 PM in a hospital for example, when medication or other medical treatment is needed at a certain time, the outcome could be dire. Thus 24-hour time (5:00 PM written as 17:00) is used.
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The daytime canonical hours of the Catholic Church take their names from the Roman clock: the prime, terce, sext and none occur during the first (prīma) = 6 am, third (tertia) = 9 am, sixth (sexta) = 12 pm, and ninth (nōna) = 3 pm, hours of the day. The English term noon is also derived from the ninth hour.