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Title Nine is an American manufacturer of athletic clothing and women’s workout clothes, known for its sports bras and fitting services. [1] It is the largest independently-owned and operated retailer of women's fitness clothing. [2] In 2020 they had twenty retail stores primarily on the West Coast and the Midwest. [3]
The company was started as M and M Sports in 1987 by Mark Ellis and Martin Churchward. [5] Following a buy-out by private equity group ECI Partners in 2004 the company’s identity changed to MandM Direct in order to reflect their move into selling fashion and lifestyle brands. [6]
The retailer offers clothing, footwear, accessories, jewelry, personal hygiene products, toys, deco products with an off-price discount of 65%. Its revenue was 6 billion dollars according 2017 results. [34] The off-price network Nordstrom Rack, which sells mostly clothes, footwear, jewelry and cosmetics, operates 240 stores as of 2018.
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The outgoing administration's Department of Education dropped an 11th-hour salvo saying any payments must be “proportionately” distributed to men and women athletes to satisfy Title IX.
The interpretation and enforcement of Title IX in the new era of athlete revenue sharing is perhaps one of the more overshadowed and important matters within the college sports industry.