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ICI Paints was formed in 1926. The Dulux paint brand was introduced in 1931. [2] The name Dulux is derived from the words Durable and Luxury. In the early days of its existence, decorators and their suppliers were the main customers for Dulux, with Say Dulux to your decorator used as an advertising slogan in the 1950s.
The Dulux Show was an Australian television game show which aired in 1957. It was hosted by Jack Davey, and produced by Sydney station ATN-7, also airing in Melbourne on station GTV-9. Contestants competed for the chance to win a plane trip to a location like London or San Francisco. [1] As the title suggests, it was sponsored by Dulux paint ...