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Diffusion products may be on sale alongside designers' signature lines but they can also be made available at concession outlets and certain chain stores. The use of a diffusion line is a part of the strategy of massification where luxury brands attempt to reach a broader market in order to increase revenue and brand recognition.
Dolce&Gabbana founders Domenico Dolce and Stefano Gabbana met each other in 1982 while working for Giorgio Corregiari, an Italian fashion brand. Domenico Dolce was born on 13 August 1958, in Polizzi Generosa , while Stefano Gabbana was born on 14 November 1962, in Milan .
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In 2019, Bernstein teamed up with premium denim brand Joe's Jeans to design and release a new style of jeans, called the Danielle Jean. In 2020, she made the decision to bring all her brands under one roof with the launch of Shop WeWoreWhat which included swim, [ 11 ] denim, overalls, and most recently added active.
Via Borgognona contains more fashion houses, including those of Fendi, Laura Biagiotti, Gai Mattiolo, and Dolce & Gabbana. [4] [5] Via Frattina contains fashion shops, and in the past has been the home of Byblos, Tiffany, and Versace. [4]
Gabbana and Dolce have received numerous recognitions for their contributions to the fashion industry and culture. They were awarded the International Woolmark Prize in 1991. In 1993, their fragrance Dolce & Gabbana Parfum was named Best Fragrance of the Year. [1] In 2009, the City of Milan honored them with the Ambrogino Gold medal.