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Kendall Jenner is under fire for her new business venture. Social media users were quick to respond to the news that Jenner is releasing a tequila brand, named 818, with many accusing the 25-year ...
The 25-year-old model announced her new business venture on Tuesday. Now she's being called out for cultural appropriation.
Some $3 billion in tequila and mezcal imports from top makers of the popular spirits, Diageo and Jose Cuervo owner Becle, are at risk from U.S. President-elect Donald Trump's planned tariffs on ...
818 tequila campaign In May 2021, Jenner was criticised for culturally appropriating Mexican culture after sharing the campaign shoot for her tequila company, 818 Tequila, on Instagram. [ 195 ] [ 196 ] [ 197 ] The advertisement featured scenes of Jenner on a horse in an agave field where native farmers were harvesting the agave, before raising ...
Tequila and other agave-based spirits account for 13 percent of the total U.S. alcoholic beverage market by volume and 22 percent of the market by revenue, according to data from the Wine and ...
Casamigos, often Casamigos Tequila, is an American tequila company founded by George Clooney, Rande Gerber and Mike Meldman. It has been owned by Diageo since 2017. [2]