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  2. Local search (Internet) - Wikipedia

    en.wikipedia.org/wiki/Local_search_(Internet)

    Google for instance, has developed local inventory ads and features ads in the local pack. [3] Local search advertising can be highly effective because it allows ads to be targeted very precisely to the search terms and location provided by the user.

  3. Google Ads - Wikipedia

    en.wikipedia.org/wiki/Google_Ads

    Google Ads, formerly known as Google Adwords, is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, and videos to web users. [4]

  4. Location-based advertising - Wikipedia

    en.wikipedia.org/wiki/Location-based_advertising

    Location-based advertising companies like go2 Media aggregate local listings from yellow page companies, local directories, group discount businesses and others. Users are presented these ads as display advertising integrated with publisher content or search advertising in response to user queries.

  5. Local search engine optimisation - Wikipedia

    en.wikipedia.org/wiki/Local_search_engine...

    An important update to Google's local algorithm, rolled out on the 1st of September 2016. [15] Summary of the update on local search results: Businesses based outside city physical limits showed a significant increase in ranking in the Google Local Pack; A more restrictive filter is in place.

  6. Google Marketing Platform - Wikipedia

    en.wikipedia.org/wiki/Google_Marketing_Platform

    Google Marketing Platform is an online advertising and analytics platform developed by Google and launched on July 24, 2018. [1] It unifies DoubleClick's advertising services (acquired in March 2008) and Google's own advertising and analytics services. [2] [3] [4] Google Marketing Platform is mainly used by big advertisers to buy ads on the ...

  7. Local advertising - Wikipedia

    en.wikipedia.org/wiki/Local_advertising

    Local advertising is used in geomarketing to optimize ad delivery, this platform is applied to customers depending on their location. Making purchasing or service decisions is influenced by local marketing. Marketers and businesses consider local advertising necessary for economic growth.

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