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Alternative media challenge the dominant beliefs and values of a culture and have been described as "counter-hegemonic" by adherents of Antonio Gramsci's theory of cultural hegemony; however, since the definition of alternative media as merely counter to the mainstream is limiting, some approaches to the study of alternative media also address ...
Community media are any form of media that function in service of or by a community. It is the rise of all kinds of alternative, oppositional, participatory and collaborative media practices that have developed in the journalistic context of ‘community media,’ ‘we media,’ ‘citizens media,’ ‘grassroot journalism’ or any radical alternative to on and offline mainstream ...
The term right-wing alternative media in the United States usually refers to internet, talk radio, print, and television journalism. They are defined by their presentation of opinions from a conservative or right wing point of view and politicized reporting as a counter to what they describe as a liberal bias of mainstream media .
Citizen journalism, as a form of alternative media, presents a "radical challenge to the professionalized and institutionalized practices of the mainstream media". [15] According to Flew, there have been three elements critical to the rise of citizen journalism: open publishing, collaborative editing, and distributed content. [16]
An alternative news agency (or alternative news service) operates similarly to a commercial news agency, but defines itself as an alternative to commercial or "mainstream" operations. They span the political spectrum, but most frequently are progressive or radical left .
They can, therefore, focus all their resources on hiring technicians or reporters with greater expertise in digital media. Many are utilizing social media, which, consequently, is increasingly bringing them closer to younger generations. [40] Rebecca Nee (2011) argues that philanthrojournalism could become an alternative to mainstream media.
A recent Gallup poll showed that only 31 percent of Americans have a “great deal” or “fair amount” of confidence in the media to report the news “fully, accurately and fairly.”
New Times (weekly), San Luis Obispo, owned by the New Times Media Group North Bay Bohemian , Sonoma, Marin, and Napa Counties North Coast Journal , Humboldt County