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Continental Baking Company purchased Taggart in 1925. [7] This made Wonder Bread a national brand and added "It's Slo Baked" to the logo. [8] In the 1930s, Continental Baking began marketing Wonder Bread in sliced form nationwide, one of the first companies to do so; this was a significant milestone for the industry and for American consumers, who, at first, needed reassurance that "wonder-cut ...
In January 2013 it was announced that Flowers Foods had offered to buy six of Hostess' bread brands, including Wonder Bread. The deal, initially structured at $360 million, involved 20 bakeries and 38 depots. [79] Flowers Foods won the bid to purchase five of the six bread brands (except Beefsteak, purchased by Grupo Bimbo) on February 28. [75]
Delivery Wagon Automobile with Ward's Tip Top bread advertisement in front of Flatiron building, New York. 1911. The Continental Baking Company was one of the first bakeries to introduce fortified bread. It was the maker of the Twinkie and Wonder Bread. Through a series of acquisitions and mergers it became part of the former Hostess Brands ...
Wonder Bread's popularity skyrocketed in the 1930s when the company adopted the still-new innovation of selling pre-sliced bread loaves. Related: 40 Breakfast Foods Ranked by Their Calories Count ...
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A Wonder-Hostess Thrift Store opened adjacent to the plant at 216 E. Mill St. in the 1970s. Shoppers could purchase Twinkies, Ho Hos, Hostess Pies, Wonder Bread, buns, muffins, cakes, doughnuts ...
Wonder bread and similar products are often called "balloon bread". For decades I thought this was merely a pejorative term. From reading this article, as well as the information at the official Wonder Bread web site, it seems obvious that the nickname came from the "balloons" printed on the packaging, in turn influenced by the hot air balloon ...
The company's best-known products include Hostess Twinkies, and Dolly Madison Cakes and of course, Wonder Bread.Fresh out of bankruptcy, Interstate Bakeries is launching a Wonder Bread maker goes ...