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It helped the company to expand its own chain: in 2014, 258 stores totaled 6 billion rubles in revenue, making it the 6th largest jewelry retailer in Russia. [2] [5] By 2020, the company operated 350 stores and an online marketplace that offered Sunlight along with other jewelry brands, such as Sokolov, Aethet, Bronnitsky Jeweller, and more. [3]
The following years saw Fortunoff continue to struggle, and on February 4, 2008, the chain filed for Chapter 11 bankruptcy along with accepting the $100 million sale to NRDC Equity Partners, [3] [4] the parent company of longtime New York retailer Lord & Taylor. The sale was estimated to include Fortunoff's debt of approximately $60 million. [5]
ULTRA Diamonds was a seller of fine jewelry in factory outlet and value centers in the United States. ULTRA was a manufacturer as well as a direct importer of diamonds, gemstones, and gold jewelry. At one point, Ultra operated over 100 stores in outlet centers and 38 other format locations (primarily licensed jewelry departments).
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With Ivanka Trump Fine Jewelry, her first major entrepreneurial endeavor outside of the Trump Organization, she sees herself as a principal. In her book, Ivanka recounted being involved in many of the small, early details at the company, like picking out the color scheme for the brand or the exact type of packaging for the jewelry.
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