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Alpinestars' motocross gear is used by AMA and World Motocross champions Marvin Musquin, Tyla Rattray, David Philippaerts, Christophe Pourcel, and Ryan Villopoto. In 2011 Alpinestars developed the Tech Air Race System, an electronic airbag safety system that uses a data logging unit and dual charge inflation module. [ 2 ]
Troy Lee was the son of an artist and motorcycle racer named Larry Lee, [2] and grandson of Bonneville Speed Trials co-founder Marvin Lee. Troy was an aspiring professional motocross racer in Southern California in the early 1980s who had started painting the motocross helmets of several of his pro racing friends, eventually giving up the pursuit of racing fame to devote his full time and ...
No Fear is an American lifestyle clothing brand that was created in 1989 by Tommy Middleton, Mark Simo, Brian Simo, Boris Said, and Marty Moates. [1] No Fear Inc. products are sold at various retail stores and company-owned stores.
Motocross is a form of off-road motorcycle racing held on enclosed off-road circuits. The sport evolved from motorcycle trials competitions held in the United Kingdom ...
The move was complete by the fall of that year. Fox decided such a change would help the brand further penetrate sporting venues aside from motocross, such as mountain bike, wake boarding, surfing; as well as expand into other products. Peter Fox was named CEO in 2008, with Greg Fox remaining on the board of directors. [4]
In 1974, Bob Fox ran a small business distributing suspension components for motocross bikes with his brother Geoff. In 1977, [1] the company split into what became Fox Racing (later Fox Head Inc.) under Geoff Fox, and Bob Fox's Fox Racing Shox parts production company, Fox Factory. A holding company, Fox Factory Holding, was established in ...