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On February 4, 2016, Custom Ink acquired the Los Angeles company Represent.com, which helps celebrities sell limited-run T-shirts and merchandise to fans and followers. [38] [39] [40] Represent was later acquired by Cameo in 2021. [41] In 2019, Custom Ink purchased Sidestep, a website and mobile app that strictly sells concert merchandise.
Unable to pay to print a batch of T-shirts, they created a one-page website where the shirts could be pre-ordered. [8] While they needed 200 orders to cover their costs, they sold over 400 T-shirts, making $2,000 for themselves. [6] After receiving numerous requests from other organizations asking for a custom campaign, Walker and Evan decided ...
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Almost anything can be branded with a company's name or logo and used for promotion. Common items include T-shirts, caps, keychains, posters, bumper stickers, pens, mugs, koozies, toys or mouse pads. The largest product category for promotional products is wearable items, which make up more than 30% of the total.
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